We Can Do the Whole Journey | Howard Lord Talks to Insider
Our founder, Howard Lord, recently spoke to Insider Media about the journey behind CERT Property,
As 2025 progresses, we’ve continued to strengthen and evolve our developments across Manchester and Liverpool — from Build-to-Rent schemes to wider projects that contribute to the communities around them. Here are some of the latest highlights from our portfolio:
We’ve unveiled our proposals for the first residential phase of the Stretford town centre Masterplan, part of Trafford Council and Bruntwood’s joint venture to regenerate the area. Our plans for Plot 3 include 116 new homes arranged around a landscaped communal courtyard, including townhouses, duplexes, and apartments.
Designed to complement the surrounding neighbourhood, the scheme will enhance greenery, encourage active travel, and contribute to a vibrant, sustainable future for Stretford. Residents will benefit from direct access to the wider regeneration of Stretford town centre, which includes new public spaces, independent retailers, and community amenities.
Local consultation has taken place ahead of a planning application later this year.
Our first in-house BTR scheme in Ardwick is progressing well, with the showroom now complete and launch scheduled for later this year. SONA will also be the first development to fully integrate with our resident app, CERT Life, creating a seamless resident experience from day one.
CERT Life also delivers benefits for investors, helping to reduce operational costs while generating ancillary income through events, services, marketplace offerings, and affiliate partnerships.
Our tech-enabled community building is creating real value for residents across our properties, while also providing measurable efficiency and income opportunities for investors.
A decision on the planning application for Cross Keys is expected soon. The development will deliver 99 thoughtfully designed one- and two-bedroom apartments and townhouses, some with terraces, over 8 floors.
Residents will benefit from a new public courtyard and rooftop garden, creating social and community spaces, while enjoying a convenient location near Ancoats, the Northern Quarter, and NOMA. Like Peelers Yard across the street, Cross Keys will be managed by CERT upon completion.
Our first residential scheme in Liverpool, Centric, has now sold out ahead of completion later this year. Located opposite Moorfields station, the development is progressing well on site — kitchens and bathrooms are being installed, decoration is underway, and once complete it will deliver 46 new homes alongside a resident amenity space on the ground floor.
Future residents will also be connected through CERT Life. By providing access to services, amenities, and opportunities to connect with neighbours, CERT Life ensures that Centric will be more than just a place to live, it will be part of a managed, vibrant community in the heart of the city.
We’re proud to now be a member of the Association for Rental Living (ARL) a move that reinforces our commitment to delivering exceptional Property Management and supporting the growth of Build-to-Rent across the UK.
As specialists in Property Management and Build-to-Rent, we know how important professionally run, high-quality homes are to the people who live in them. Our membership with the ARL reflects our ongoing commitment to raising standards and creating better living experiences for renters across the North West. We believe that renters deserve more than just a place to live; they deserve a home that offers security, comfort, and a sense of community.
Right next to our Peelers Yard development, which is currently under construction, is Turning Point Manchester, a mental health crisis centre, which provides intensive, short-term support for those in immediate need.
This year, we’ve donated £2,712.26 to help create a new community garden that will provide a safe, welcoming space for local residents. Half of the donation was raised through CERT-hosted community fundraising events, with the rest matched by the business.
Next, we’ll be rolling up our sleeves to volunteer our time and resources to bring the garden to life, further embedding our commitment to supporting the communities around our developments.
In the latest episode of the No Bullsh*t Property Podcast, Howard sits down with Akeel Malik, Partner at SURE Capital and Fund Manager of the Urban Splash Residential Fund. They discuss the role of design in rental housing, how placemaking and sustainability are shaping the residential market, and why prioritising the resident experience is key to long-term success.
Akeel also shares insights into SURE’s mission, how their team is addressing the housing crisis, and what investors are looking for in design-led rental homes.
Watch below or listen here