We Can Do the Whole Journey | Howard Lord Talks to Insider
Our founder, Howard Lord, recently spoke to Insider Media about the journey behind CERT Property,
CERT Life, our fully tech-enabled resident experience app, has officially launched across all of our residential managed properties.
This marks a significant evolution in how we deliver and enhance the resident experience across our managed portfolio and Build-to-Rent projects. CERT Life is a purpose-built platform designed to streamline tenant interactions, improve service delivery, and foster a deeper sense of community; key drivers of long-term occupancy and asset performance.
Whether residents are just moving in or have been part of our communities for years, CERT Life offers a centralised, tech-enabled solution that simplifies daily living, increases satisfaction, and adds meaningful value at every stage of the resident journey.
Importantly, CERT Life is fully customisable and can be white-labelled to suit investor or operator branding. Whether you want to retain the CERT Life identity or launch your own resident-facing brand, the platform flexes to support your goals, without compromising on functionality or resident value.
What is CERT Life?
CERT Life is our residents’ new digital home-from-home. It brings together everything the tenants need to manage their tenancy, stay informed, and feel part of the community, all in one easy-to-use app.
Here’s what residents can do with it:
Why We Built CERT Life
We believe that success is driven by more than just well-designed spaces, they’re powered by experience, service, and community. CERT Life was developed to meet the expectations of tomorrow’s renters, while delivering measurable value for landlords and investors.
We operate as a third-party Operator for institutional investors. Our goal is simple: to maximise the performance of assets through operational excellence and resident satisfaction.
Today’s renters expect more than just a roof over their heads, they want convenience, connection, and community. CERT Life is purpose-built to meet those expectations while remaining agile to changing consumer behaviours and future-proofing our offer to the evolving demands of modern renters. At the same time, it delivers measurable results for the investors we partner with.
For investors, the benefits are clear: higher retention, operational efficiency, brand loyalty & differentiation. CERT Life drives tenant satisfaction, streamlines operations, and enhances brand loyalty directly increasing retention and long-term asset value.
In short, CERT Life isn’t just a tenant amenity, it’s an investor tool, driving outcomes that translate directly to reduced voids, longer tenancies, and stronger asset performance.
More Than a Platform: A Scalable Operating Model
CERT Life supports our broader Build-to-Rent operating model, enabling us to roll out a consistent, high-quality experience across all the residential properties we manage, whether we’ve developed them ourselves or operate them on behalf of third parties.
It empowers us to deliver a resident-first approach while giving investors confidence that service standards, engagement levels, and building performance are being actively and intelligently managed at scale.
This is what makes CERT Life not just a digital add-on, but a core element of how we future-proof rental communities and increase value across Build-to-Rent portfolios.
What’s Next?
CERT Life is only the beginning.
This is phase one of a continually evolving platform. Future updates will be driven by real-time feedback from residents and insights from our operations teams, helping us shape smarter, more responsive tools that reflect what our communities need most.
Investing in the Future of Renting
CERT Life is a cornerstone of our resident experience strategy and a key differentiator in how we operate as a third-party partner. It enables us to meet the rising expectations of renters while delivering the operational precision and value creation that investors demand.
When investors choose CERT as an operating partner, they’re gaining a team that’s actively building long-term value through technology, service, and scalable resident engagement.
Interested in Learning More?
Let’s talk about how CERT’s tech-enabled, community-driven model can help drive performance across your residential portfolio.
Get in touch with us today.