Tom Booth joins CERT property as Head of Brand & Marketing
Manchester based property developer CERT Property has hired Tom Booth as Head of Brand & Marketing, a senior management position.
In this role, Tom Booth will oversee the group’s marketing, communication and brand activities across their development portfolio. Booth brings 10-plus years’ experience in integrated communications strategy and planning to CERT, having developed strategic marketing campaigns for many property developers across the North West.
“Bringing Tom onboard is yet another example of our dedication to elevating our skillset and our long-term thinking to position ourselves for our next phase of growth”, said Howard Lord, Managing Director of CERT Property. “Tom’s pedigree, experience and abilities make us a stronger entity – one leaning in to the ever more important and emerging need to be not just known as a property developer, but to be known as a creator of communities. Tom’s appointment will enable us to communicate our mission and values in a more effective manner to our customers, whether residential or office tenants, a young family buying their first home or a property investor”.
Of his appointment, Tom Booth, says: “CERT has a unique offering with creativity embedded deeply at its core, they deliver iconic regeneration and new developments that are established at scale and speed, their success across the North West demonstrates how much the region needs property developers like them. I am delighted to join the company at this critical point of their growth and excited to be part of building their future vision.”
Before joining CERT Property, Booth ran his own brand communications consultancy. Bring to Reason and founded brand communication firm Forever Agency, building a team of 17 people and leading the development of marketing programs for Marstons PLC, 151 Products, High Street TV, Turtle Bay Restaurants and Barburrito. Prior to that Tom was at advertising giant McCann Erickson.
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